I’m so in love with Dieter Ram.

Look how beautiful his products are.

I learned about him not 15 minutes ago and my ideas about design are already changing.

These are his 10 rules of design that I’m going to print out and forever reference.

Good design:

  1. Is innovative- The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.
  2. Makes a product useful- A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
  3. Is aesthetic- The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
  4. Makes a product understandable- It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
  5. Is unobtrusive- Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
  6. Is honest- It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
  7. Is long-lasting- It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
  8. Is thorough down to the last detail- Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
  9. Is environmentally friendly- Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
  10. Is as little design as possible- Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.


dieter rams design graphic design industrial design design school

  1. nexgenbadial reblogged this from helloimnolan and added:
    Dieter Rams
  2. xxxxxxooooo reblogged this from helloimnolan
  3. nihilator reblogged this from helloimnolan
  4. homme-atelier reblogged this from alexanderkutscera and added:
    Applicable to fashion as well.
  5. alexanderkutscera reblogged this from helloimnolan and added:
    "back to simplicity"
  6. oktografik reblogged this from helloimnolan
  7. iheartvelma reblogged this from helloimnolan
  8. designhan reblogged this from helloimnolan and added:
    love this
  9. amby-chan reblogged this from wyoh
  10. artisticamateur reblogged this from good-first-impressionism
  11. archinterieur reblogged this from wyoh and added:
    Dieter Ram, 10 rules of design Good design: Is innovative- The possibilities for progression are not, by any means,...
  12. inkeyes reblogged this from wyoh
  13. tiznt reblogged this from wyoh and added:
    Love knowing stuff about processed of though, really interesting